LONDON -- Synamedia, the new company that will be formed from the sale of Cisco’s video processing and video solutions business to private equity firm Permira funds today revealed its vision and investment focus as an independent entity.

Building on a market leadership position and the executive team’s industry track record, Synamedia is putting innovation at the heart of its strategy. The firm’s investment strategy will help customers: optimize their current infrastructure while adopting broadcast-grade IP distribution to boost consumer choice and convenience; secure revenue streams; and develop new offerings.

A priority will be research and development into new approaches to combat illegal streaming and protect revenue streams that will transform the way the industry tackles this growing problem. Although viewers are consuming more TV and video content than ever before, piracy can decimate operators’ revenues. Drawing on a 30-year heritage in content protection and relationships with other cybersecurity firms, Synamedia will bring to market products and services that go beyond watermarking to help customers with piracy prevention, rapid detection and response.

For example, Parks Associates estimates that losses from credentials sharing will cost the pay-TV industry $9.9 billion by 2021. At this year’s IBC, visitors can see a demo of a solution for the prevention of credentials sharing, one element in its upcoming data analytics services portfolio.

With the goal of helping customers build new revenue streams with ad agencies and brands, Synamedia will also be investing R&D effort on the technology underpinning targeted advertising, including both live and on demand services such as cloud DVRs. While the technology brings new opportunities for customers across all sectors, Synamedia believes this will be particularly attractive to free-to-air TV broadcasters and channels aiming to increase their revenue by offering OTT services including live streaming, catch-up TV and cloud DVR.

Synamedia’s upcoming boost to Evo middleware investment, combined with support for Android TV and RDK within its Infinite Video Platform, will allow customers to select the option best suited to their strategy.