& cplSiteName &

Synamedia Reveals Strategy & Investment Focus

Light Reading
News Wire Feed
Light Reading
9/14/2018
50%
50%

LONDON -- Synamedia, the new company that will be formed from the sale of Cisco’s video processing and video solutions business to private equity firm Permira funds today revealed its vision and investment focus as an independent entity.

Building on a market leadership position and the executive team’s industry track record, Synamedia is putting innovation at the heart of its strategy. The firm’s investment strategy will help customers: optimize their current infrastructure while adopting broadcast-grade IP distribution to boost consumer choice and convenience; secure revenue streams; and develop new offerings.

A priority will be research and development into new approaches to combat illegal streaming and protect revenue streams that will transform the way the industry tackles this growing problem. Although viewers are consuming more TV and video content than ever before, piracy can decimate operators’ revenues. Drawing on a 30-year heritage in content protection and relationships with other cybersecurity firms, Synamedia will bring to market products and services that go beyond watermarking to help customers with piracy prevention, rapid detection and response.

For example, Parks Associates estimates that losses from credentials sharing will cost the pay-TV industry $9.9 billion by 2021. At this year’s IBC, visitors can see a demo of a solution for the prevention of credentials sharing, one element in its upcoming data analytics services portfolio.

With the goal of helping customers build new revenue streams with ad agencies and brands, Synamedia will also be investing R&D effort on the technology underpinning targeted advertising, including both live and on demand services such as cloud DVRs. While the technology brings new opportunities for customers across all sectors, Synamedia believes this will be particularly attractive to free-to-air TV broadcasters and channels aiming to increase their revenue by offering OTT services including live streaming, catch-up TV and cloud DVR.

Synamedia’s upcoming boost to Evo middleware investment, combined with support for Android TV and RDK within its Infinite Video Platform, will allow customers to select the option best suited to their strategy.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
Flash Poll
Upcoming Live Events
May 6-8, 2019, Denver, Colorado
May 6, 2019, Denver, Colorado
September 17-19, 2019, Dallas, Texas
October 1, 2019, New Orleans, Louisiana
October 2-22, 2019, Los Angeles, CA
October 10, 2019, New York, New York
November 5, 2019, London, England
November 7, 2019, London, UK
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
All Upcoming Live Events
Partner Perspectives - content from our sponsors
Building E2E IP Networks for the 5G & Cloud Era
By Gao Ji, President, Huawei Router & Carrier Ethernet Product Line
A Roadmap for Operators in the 5G & Cloud Era
By Kevin Hu, President, Huawei Network Product Line
Huawei Introduces Autonomous Driving Core Network
By David Fang, Chief NFV Marketing Expert & Solution Director, Huawei Cloud Core Network
Huawei Shows 5G in Action at MWC
By Ken Wieland, for Huawei
All Partner Perspectives