x
OTT

Survey Shows Impact of Streaming Video Services

ENGLEWOOD, Colo. -- CSG Systems International, Inc. (NASDAQ: CSGS), the trusted global partner to launch and monetize digital services, today announced survey findings that reveal new trends in consumer use of streaming video services and the impact of streaming on Pay TV services.

In the survey titled Going with the Flow: How to Captivate Video Streamers, The Diffusion Group (TDG), on behalf of CSG, polled nearly 2,000 consumers across the United States who regularly use streaming services to watch video. Survey respondents reported their opinions about watching short- and long-form video content including movies, TV shows, sports and other content across devices and from multiple providers.

Among the most notable findings:

  • 80 percent of streamers subscribe to at least one streaming video service in addition to, or instead of, Pay TV service from a cable, satellite or IP-TV provider.
  • 79 percent primarily stream video on their television sets.
  • Millennial streamers spend more than 50 percent of their TV time watching streaming video rather than traditional television and see decreased value in their Pay TV services because of their streaming choices.
  • 72 percent of sports streamers cite sports as their most important streaming service.
  • 20 percent of streamers plan to switch, downgrade or disconnect their Pay TV services in the next 6 months.
  • 48 percent of respondents would greatly value centralized search, recommendations, billing and discounts across all of their paid subscriptions, regardless of provider.

    Streamers report watching more than 26 hours of television each week, with half of this time spent viewing subscription streaming services such as Netflix, Hulu and Amazon Prime. Notably, streaming services with the highest subscription rates offer original content and sports content. To align with these trends, the ability to offer new skinny bundles and innovative OTT-like services will become increasingly important for Pay TV providers.

    CSG Systems International Inc. (Nasdaq: CSGS)

  • HOME
    Sign In
    SEARCH
    CLOSE
    MORE
    CLOSE