Heralding a new, even more competitive era for over-the-top video, Dish Network has formally introduced its new Sling TV service and beefed up its offerings with content from new programming partners.
Dish Network LLC (Nasdaq: DISH) announced Monday morning that Sling TV, which previously had been available on a rolling basis to consumers who pre-registered, is now launching nationwide. Dish also said that Sling TV, which had been inviting select consumers to sign up for the service, is now taking orders from all. (See Sling TV – Like Pay-TV, but Skinnier.)
In addition, Sling TV, which has played up its skinnier pay-TV bundle and $20 a month price point, is putting on a little more weight. Dish announced that it has added seven channels from AMC Networks to its core bundle, including the flagship AMC channel.
Plus, Sling TV is offering a new sports programming bundle as a $5 a month add-on option. Known as "Sports Extra," the bundle includes nine digital sports channels, mainly from ESPN and Univision. Sling TV already offered similar $5 monthly add-on bundles focusing on kids and on news and information.
Dish, the first conventional US pay-TV provider to jump headlong into the OTT space, is now making Sling TV available to broadband subscribers on their TVs, computers, tablet and smartphones, as well as the latest Roku Inc. streaming media devices and Roku-integrated TV sets. In the coming months, Sling TV plans to expand its reach to Amazon Fire TV devices, Google (Nasdaq: GOOG)'s Nexus Player, Microsoft Corp. (Nasdaq: MSFT)'s Xbox One and connected TVs from LG Electronics Inc. (London: LGLD; Korea: 6657.KS) and Samsung Corp.
— Alan Breznick, Cable/Video Practice Leader, Light Reading