Quickplay Powers Asian OTT Service

A new over-the-top video service in Asia is relying on a Canadian vendor to supply the managed video platform for reaching multiple video devices.

HOOQ -- a joint venture of Singapore Telecommunications Ltd. (SingTel) (OTC: SGTJY), Sony Pictures Television and Warner Bros. Entertainment Inc. -- has tapped QuickPlay Media Inc. for assistance. The Toronto-based vendor is providing "a multi-partner turnkey solution" designed to enable the joint venture to deliver a unified viewing experience to subscribers, wherever they are, no matter which type of video device they may be using.

Quickplay is also providing the content protection solutions for HOOQ, as well as the managed user entitlements for the service. In addition, Quickplay is supplying a billing feature that allows HOOQ to leverage SingTel's extensive voice customer base across Asia.

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Announced at the end of January, HOOQ is aiming to be the Asia-Pacific region's answer to Netflix Inc. (Nasdaq: NFLX) before Netflix can establish itself there. With $22 million in initial backing from its three deep-pocketed partners, the Singapore-based venture is offering more than 10,000 movies and TV series from Sony Pictures Television and Warner Bros. to subscribers through a combination of on-demand streaming and downloads. SingTel, which boasts more than 500 million mobile subscribers in the densely packed region, is the lead partner and majority stakeholder in the venture. (See Eurobites: Could Netflix Crash Europe's Networks?)

So far, HOOQ has launched service in the Philippines, beating Netflix to the punch there. Plans call for it to expand across SingTel's south and southeastern Asia footprint, including Indonesia, India and Thailand, over the next few months.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

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