Netflix: The Birth of a Global TV Network

LAS VEGAS -- CES 2016 -- In case anyone wondered about the power and influence of Netflix, the company just launched service in more than 130 new countries, including Azerbaijan, India, Nigeria, Russia, Saudi Arabia and many, many others.

This changes the game for the TV industry. Other service providers are going to have to figure out how to go global, and it's likely to break many of them. This is why cable companies are consolidating in the US, and why there's greater alignment across country and continental borders with regard to network technology and content delivery techniques. (See Across Continents, Comcast & Liberty Align, Shaw Selects Cisco's New Open CDN Platform and Cable Opens Up to Open Source.)

It's also why service providers are fighting like mad to solve content rights issues and manage the consequences of fracturing business models. If they don't, Netflix will eat their lunch.

Netflix Inc. (Nasdaq: NFLX) CEO Reed Hastings said in his CES keynote address: "The global potential is both a joy and a challenge to fulfill."

Probably more challenge than joy for many of Netflix's competitors.

— Mari Silbey, Senior Editor, Cable/Video, Light Reading

COMMENTS Add Comment
melao2 1/7/2016 | 8:44:56 AM
Re: Language barriers Well, in Brazil at least, most of the shows have the option to choose the audio in English or Portuguese.

For sure there are a myriad of languages that a global company should address, but it looks like it is being addressed.

What is lacking in Netflix is locally generated content and live shows.
t.bogataj 1/7/2016 | 3:30:05 AM
Language barriers Although English is lingua franca is a large part of the world, it still is a barrier -- social, political, whichever.

We can expect a *real* expansion & customer adoption only after Netflix (or any other wannabe-global provider) overcomes English-only programming.

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