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Netflix Soars, Says No Near-Term Price Hike

Netflix blew away analyst estimates in the third quarter, reporting an earnings-per-share number of $0.12 compared to predictions in the $0.06-$.07 EPS range. The company also tallied $2.2 billion in streaming revenue for the quarter, up from just under $2 billion in Q2 and $1.6 billion a year ago. Net income rose to $52 million, and Netflix boosted its total streaming subscriber count to 86.7 million customers, a net addition of 3.57 million subs in the quarter.

Share price climbed for Netflix Inc. (Nasdaq: NFLX) in after-hours trading as much as 22% to $120.40.

The third-quarter results for Netflix were markedly different from the disappointing results of Q2, which had investors concerned over the company's ongoing potential for growth. (See Netflix Sub Slowdown Sends Stock Spiraling.)

CEO Reed Hastings apologized on the Q3 quarterly earnings call for the company's volatility, but also suggested that on a yearly basis, Netflix's growth trajectory is both steady and strong. That fact, said Hastings, is not because of any one new original program the company introduces, but due to "much more of a deep force that's changing the market," i.e. the shift to on-demand, Internet-delivered television.

In a note of positive news for consumers, Hastings also stated that Netflix has no plans for another subscription price hike in the near future, with the exception of required inflation adjustments in Brazil. Netflix saw some increased churn when it began moving subscribers off grandfathered pricing plans earlier this year. Having absorbed that impact, however, Netflix now appears to be back on a positive track.


Want to know more about video and TV market trends? Check out our dedicated video services content channel here on Light Reading.


Netflix executives chose not to elaborate on reports that the company will introduce a download-to-go option for content before the end of the year. Instead, Hastings repeated his well-worn line that the company is open to the idea, but added that he had "nothing more specific to offer." (See Netflix Queues Up Video Downloads.)

Hastings spoke in more detail about the recent integration of Netflix service with Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s X1 platform. Asked if the partnership would create a meaningful contribution to revenue, Hastings pointed out that "Comcast users tend to be pretty advanced, high-income households," and that many likely subscribe to Netflix already. However, Hastings added that a positive experience through the X1 integration can only improve word-of-mouth for Netflix and help continue the company's positive momentum. (See Comcast Binges on Netflix in New Beta.)

Significantly, Hastings had high praise for X1 as a whole, calling the set-top platform "the most powerful CPU box we've ever seen."

Going forward, Netflix will continue to spend heavily on original content, with a planned budget of approximately $6 billion for 2017. Despite significant costs, however, the company also expects its revenue and net income to continue to rise. Netflix is forecasting streaming revenue of $2.3 billion in the fourth quarter and total net income of $56 million.

— Mari Silbey, Senior Editor, Cable/Video, Light Reading

KBode 10/19/2016 | 1:49:59 PM
Re: Hurry! Seems like it's a real balancing act. The fact they move to a catalog of original content, the less they have to pay broadcasters. But more than a few customers are annoyed at the fact that they're paying the same money, yet the overall catalog has shrunk by an estimated 50% or so in just the last few years. 
Kelsey Ziser 10/18/2016 | 4:02:59 PM
Re: Hurry! @Mitch If not, there's always Delta's app for watching movies in-flight on your phone. ;) Have you used it before? Curious to hear your thoughts. 

In regards to Hasting's comment about original content, I imagine it does more to keep current customers happy than lure in new ones. I'd like them to hurry up and release Stranger Things Season 2, please and thank you.
Mitch Wagner 10/18/2016 | 1:51:44 PM
Hurry! Hoping Netflix launches offline video in time for my 15-hour flight Saturday. 
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