& cplSiteName &

Making the Most of OTT Video

Alan Breznick

Streaming video is clearly all the rage today. Even with hundreds of OTT services already flooding the market, Disney, WarnerMedia, Apple, Discovery, Viacom and other major video players are all planning to introduce new streaming services and products over the next 12 months.

Just last week, for instance, Apple unveiled its long-awaited plans to roll out a premium streaming video service, Apple TV+, along with an expanded collection of streaming video apps, Apple TV Channels. With the launch of Apple TV+ expected this fall, Apple will join the gaggle of major media players seeking to carve out a piece of the ever-expanding OTT pie, in competition with such current streaming stalwarts as Netflix, Hulu and Amazon Prime. (See Apple Flips On 'Channels,' Teases Subscription Streaming Service, Apple Showtime Feels Like a Re-Run, Delivering Apple's Promise: A Premium Streaming Service, OTT Has Become a Copycat League and Disney+ Poised to Rake In 24M Subs by 2023 – Forecast.)

Each video player, of course, has its own strategy for tackling the market. But how can all these new and legacy services stand out in the increasingly congested OTT space? How can they tackle the tricky delivery challenges as video screens continue to multiply? How can they ensure that video quality matches consumers' growing expectations? And how can they make money in a market where the losses are still piling up, as Netflix and Hulu can readily attest? (See Netflix Adds 8.8M Paid Streaming Subs in Q4, Expands to 139M Worldwide .)

In a special NAB Show breakfast forum in Las Vegas next Monday, April 8, we will examine all these questions. The 90-minute forum -- open for all NAB Show attendees and consisting of a presentation, fireside chat and panel -- will feature experts from across the video spectrum, including Viacom, Philo, Ovum, Digital Media Rights and more.

Light Reading is back at NAB 2019 for a special breakfast workshop, Getting to OTT 2.0. This forum tackles the most pressing issues facing video providers as they seek to manage and monetize their new streaming services. See you on April 8 in Las Vegas – all NAB attendees and communications service providers get in free!

Specifically, our speakers will be Glenn Goldstein, Senior VP and Chief Technology Convergence Officer, Viacom; Ben Chambers, Chief Technology Officer, Philo; David Chu, President & Co-Founder, Digital Media Rights; Tony Gunnarsson, Principal Analyst, Ovum; Zhou Wang, Co-founder & Chief Science Officer, SSIMWAVE; Robert Wilmoth, Chief Architect Red Hat; and Alok Gera, Chief Technology Officer, Synamedia.

So please join us at the Las Vegas Convention Center on Monday, April 8. Sign up here for the special session, titled "Getting to OTT 2.0." As usual, we'll have the coffee steaming and the bacon sizzling for you.

Hope to see you out there in the desert next week. Viva Las Vegas!

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Breznick Unbound
In an industry first, Light Reading will stage two breakfast forums on hot tech topics at next week's Cable-Tec Expo in New Orleans, the first on cable network virtualization and the second on cable's role in 5G.
Back-to-back studies by InMyArea Research indicate major TV programmers and streaming services like HBO and Netflix could also face a mass exodus by subscribers soon.
Cable leaders will make the case for their new 10G initiative at Light Reading's Cable Next-Gen Technologies & Strategies event in Denver next month.
In close partnership with SCTE|ISBE, Light Reading will host and produce 'Live Learnings for Professionals' seminars on cable tech topics each month, starting with a January 17 webcast on improving the home networking experience.
Featured Video
Upcoming Live Events
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events
Partner Perspectives - content from our sponsors
Sports Venues: Where 5G Brings a Truly Immersive Experience
By Peter Linder, 5G Evangelist, North America, Ericsson
Multiband Microwave Provides High Capacity & High Reliability for 5G Transport
By Don Frey, Principal Analyst, Transport & Routing, Ovum
All Partner Perspectives