With the Chromecast a hit at retail, Google Fiber's decided to embed its casting technology directly into the Fiber TV set-top. The company announced in a blog post that it will start pushing out Google Cast to Fiber subscribers today and continue the rolling launch over the coming weeks.
In theory at least, it shouldn't take Google Fiber Inc. long to complete the rollout. According to one estimate, the company had fewer than 54,000 TV subscribers just six months ago. (See Gigabites: In TV, 15 Google Fibers Make One Mediacom.)
Meanwhile, there are hundreds of mobile apps that support Google Cast including video apps like Netflix and Sling TV, music apps like Spotify and Pandora and gaming apps like Angry Birds Friends and Just Dance Now. With the Fiber TV update, users will be able to control these apps from a mobile device while viewing them on a larger TV screen.
It's still unclear just how much Google Fiber wants to be in the traditional pay-TV business. At least one executive has said on the record that parent company Alphabet Inc. would prefer an over-the-top TV model to a regional, franchise-based one. (See Fiber TV First, but Google's Eyeing OTT.)
But at the moment Fiber TV keeps chugging along... now with Google Cast.
— Mari Silbey, Senior Editor, Cable/Video, Light Reading