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Astro Malaysia Chooses ThinkAnalytics

LONDON -- ThinkAnalytics, Emmy award-winning developer of the world’s most deployed multi-platform TV search and recommendations engine, today announced that Astro, a leading Southeast Asian content and customer-focused company, has gone live with the ThinkAnalytics Recommendations Engine on the newly launched NJOI Now free video streaming service. NJOI Now lets anyone in Malaysia view content for free on mobile devices and online - including live sports, breaking news and a choice of more than 2,200 movies and drama box sets. The ThinkAnalytics launch follows successful deployments on Astro's pay-TV DTH platform in June 2016, and the Astro GO app (formerly known as Astro on the Go) in January 2017. All three ThinkAnalytics deployments run in the cloud.

Initial data shows that, on average, over 70% of viewing on both the pay-TV DTH and Astro GO platforms is driven by ThinkAnalytics’ content recommendations. Astro has also seen VOD consumption treble since the introduction of the recommendations engine and the new VOD UI in June 2016.

Astro believes personalized TV is key to its future. The operator selected ThinkAnalytics to help attract, engage and retain more consumers by using machine learning and predictive analytics across four languages to suggest relevant, personalized content. Deep viewing insights are gained by tracking real-time viewing behaviour, individual preferences, topical trends, social channels and more. For example, the platform learns consumers’ likes/dislikes by tracking what content has been viewed in its entirety, and what has been abandoned before the end.

ThinkAnalytics Ltd.

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