Initial data shows that, on average, over 70% of viewing on both the pay-TV DTH and Astro GO platforms is driven by ThinkAnalytics’ content recommendations. Astro has also seen VOD consumption treble since the introduction of the recommendations engine and the new VOD UI in June 2016.
Astro believes personalized TV is key to its future. The operator selected ThinkAnalytics to help attract, engage and retain more consumers by using machine learning and predictive analytics across four languages to suggest relevant, personalized content. Deep viewing insights are gained by tracking real-time viewing behaviour, individual preferences, topical trends, social channels and more. For example, the platform learns consumers’ likes/dislikes by tracking what content has been viewed in its entirety, and what has been abandoned before the end.