Although its US TV ratings plunged for the second straight year, the NFL picked up some ground on the streaming video front this season, according to the latest data released by Amazon.
Amazon.com Inc. (Nasdaq: AMZN), whose Prime Video service streamed the NFL's line-up of ten Thursday night games during the regular season, said its package attracted 17% greater game viewership than a similar package that Twitter Inc. streamed last season. Gauging viewership by the average-minute audience (AMA) metric, Amazon said it drew more than 310,000 viewers for at least 30 seconds of action per game, up from the approximately 250,000 viewers that Twitter reported last season.
Amazon said it attracted a total of 18.4 million viewers from 224 different countries and territories for the ten Thursday night games and special Christmas Day contest. For more on this story, please check out our sister site, Broadband World News. (See Amazon Boasts NFL Streaming Gains .)
— Alan Breznick, Cable/Video Practice Leader, Light Reading