Yahoo has bought startup RayV for an undisclosed sum to pump up its mobile video distribution and streaming capabilities.
RayV will join Yahoo Inc. (Nasdaq: YHOO)'s Cloud Platforms and Services team and be mostly based at the Yahoo R&D center in Tel Aviv, Israel. "RayV has built a compelling technology that enables improved high quality streaming for online and mobile content partners," writes P.P.S. Narayan, VP of Cloud Platforms and Services at Yahoo in a blog on the buy.
Yahoo is by no means the only company heavily focused on improving its OTT -- mobile or otherwise -- video capabilities and audience at the moment. AT&T Inc. (NYSE: T)'s Otter Media joint venture has just bought Creativebug for $10 million and YouTube Inc. is once again trying to ramp up its premium content channels. (See AT&T's OTT Venture Buys Creativebug, Calls Itself Otter Media and YouTube Seeks More Premium Content.)
— Dan Jones, Mobile Editor, Light Reading