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Yahoo Buys Mobile Video Startup RayV

Yahoo has bought startup RayV for an undisclosed sum to pump up its mobile video distribution and streaming capabilities.

RayV will join Yahoo Inc. (Nasdaq: YHOO)'s Cloud Platforms and Services team and be mostly based at the Yahoo R&D center in Tel Aviv, Israel. "RayV has built a compelling technology that enables improved high quality streaming for online and mobile content partners," writes P.P.S. Narayan, VP of Cloud Platforms and Services at Yahoo in a blog on the buy.

The Israeli startup RayV was started in 2005. The company has reportedly pulled in $16 million in funding in total.

Yahoo is by no means the only company heavily focused on improving its OTT -- mobile or otherwise -- video capabilities and audience at the moment. AT&T Inc. (NYSE: T)'s Otter Media joint venture has just bought Creativebug for $10 million and YouTube Inc. is once again trying to ramp up its premium content channels. (See AT&T's OTT Venture Buys Creativebug, Calls Itself Otter Media and YouTube Seeks More Premium Content.)

— Dan Jones, Mobile Editor, Light Reading

Kruz 7/17/2014 | 3:25:58 AM
Re: Yahoo? It is an indication that Yahoo is serious about mobile Video and is looking to new channels of delivery. This will do good to Yahoo as investing will attrach potential advertisers.
kq4ym 7/16/2014 | 10:37:15 AM
Yahoo? One wonders what Yahoo might have up it's sleeves for the future. It still seems to be playing catchup with competitors. Video is certainly going to be very important and I'll look forward to seeing how Yahoo puts it mobile video startup to good use.
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