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Multi-screen video

Wicket Labs Launches to Address Video API Challenges

SEATTLE -- Media and entertainment companies rely on a large and complex ecosystem of back-end vendors to help deliver multiscreen video to their fans and subscribers. Each of these vendors’ systems has its own set of shifting application programming interfaces (APIs) that are increasingly difficult for media companies to track and troubleshoot. Today, Wicket Labs, www.wicketlabs.com, launched the Wicket Scorecard to address these growing API challenges facing the premium video industry.

Specifically, Wicket Labs creates a digital map of mission-critical APIs. Each API map is called a Wicket. A customized collection of Wickets are then available in the Wicket Scorecard(TM), which automatically identifies API changes and client impacting errors or outages in order to facilitate faster resolutions between media companies and their vendors.

“TV broadcasters, cable networks, pay TV operators and other content providers face a common blind spot when it comes to the APIs of their suppliers,” said Marty Roberts, co-founder and CEO of Wicket Labs. “These third-party APIs are a common cause of outages and other service-related problems for their websites and apps. Staying on top of all of the API changes of their vendors is difficult and labor intensive for media a company – which is where we come in. Wicket Labs automatically tracks and monitors mission-critical APIs to improve the consumer’s experience.”

Wicket Labs Inc.

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