Multi-screen video

Why TV Everywhere Is Taking Off Now

In this LRTV interview, Verizon's Joseph Hopkins explains why multiscreen video is finally starting to hit a sweet spot with viewers and how his company aims to capitalize.

mendyk 6/15/2015 | 12:12:23 PM
Re: TV Everywhere I agree that linear TV has very limited appeal for multi-device viewing, with live sports programming being the exception.
KBode 6/15/2015 | 12:05:31 PM
Re: TV Everywhere I wonder if it's if they don't like watching TV on multiple devices, or they just don't see the point in watching TV on an iPad when they've got a 65" flat screen? WHen people tend to head to the tablet, the choice often tends to be Netflix. TV Everywhere was designed to counter that behavior, but I've seen no real indications that effort is seriously working so far.
mendyk 6/15/2015 | 11:33:23 AM
Re: TV Everywhere Well, yeah, it's a device. And no doubt the best device for viewing video. But the label is more than a little dated -- not quite "horseless carriage," but getting there.
brooks7 6/15/2015 | 11:29:43 AM
Re: TV Everywhere I don't know my son uses the TV (via the PS/3), PC and Phone to watch Youtube videos.


mendyk 6/15/2015 | 10:52:47 AM
Re: TV Everywhere New consumers -- i.e., those 25 or younger -- probably don't think of "TV," they think of video. That is the most receptive audience for video everywhere or anywhere. At some point, we need to drop the "TV" label. To your point, though, the majority of consumers right  now probably aren't interested in watching video on multiple devices.
KBode 6/15/2015 | 10:22:56 AM
TV Everywhere I was under the impression TV Everywhere was still struggling to have a real consumer impact, has that changed? I recall a study last year suggesting that something like 80% of consumers had no idea the concept even existed, suggesting a bit of a marketing chasm when it comes to TV Everywhere brand awareness.
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