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Verizon Nabs Volicon for Media Monitoring

Intent on continuing to build its reputation as a media services company, Verizon has announced it's acquiring Volicon, a business with video monitoring solutions and more than 1,200 broadcast and operator customers around the world.

According to Verizon, Volicon brings with it workflow tools that help distributors not only track and analyze content, but also create assets like short clips and highlight reels from live, linear and on-demand video. Verizon Communications Inc. (NYSE: VZ) also highlights the potential for new social sharing opportunities in combining its Digital Media Services (VDMS) business with Volicon's technology, and the ability to "provide customers with a seamless option to take existing broadcast feeds and channels directly to OTT cloud-based delivery models."

Interestingly, Verizon is now classifying the VDMS business as a whole as "part of AOL." The positioning suggests Verizon is looking to separate out its media services brand from its more traditional telco operations. Although whether trying to resurrect the AOL brand from its historical identity as a dial-up Internet company remains to be seen.

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— Mari Silbey, Senior Editor, Cable/Video, Light Reading

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