NEW YORK -- BuzzFeed and NBCUniversal today announced that NBCUniversal made an additional $200 million investment to expand the strategic partnership between the two companies and fund the growth of BuzzFeed’s industry leading news and entertainment network.
With this investment, NBCUniversal and BuzzFeed will extend their advertising sales relationship. BuzzFeed will collaborate with NBCUniversal on production and social distribution for NBCUniversal’s Content Studio, which delivers platform-specific, short-form digital video content to advertisers. NBCUniversal will also represent BuzzFeed’s inventory to advertisers. Additionally, the companies will work together to create new digital consumer experiences for NBCUniversal premium content.
The new investment will also allow BuzzFeed to build on the company’s lead in digital media. BuzzFeed will focus on further developing data science and technology, growing the massive Tasty food media network, and creating cross-platform advertising products. Additionally, BuzzFeed News will expand its award-winning journalism on all digital platforms and continue to grow its digital video operations in Los Angeles, New York, and around the world.