Multiscreen Video Goes Regional
Because programmers still care about geographic boundaries, Harmonic and This Technology have teamed up to help service providers deliver region-specific content to TV subscribers across multiple screens. Designed primarily for sports coverage and local programming, the joint solution offers pay-TV operators a way to abide by content licensing deals while also beaming programming to more devices.
The new partnership between Harmonic Inc. (Nasdaq: HLIT) and This Technology LLC pairs the former's encoder/decoder technology with the latter's SwitchStream alternate content delivery system. Together, the two solutions centralize control of content switching, encoding and distribution. This Technology has integrated its SwitchStream system with Harmonic's Pro Stream 9100 high-density stream processor, as well as the Electra 9200 universal multiservice encoder.
In a press release announcing their new relationship, Harmonic and This Technology cite a 2014 deployment of their solutions with a Tier 1 operator. Although that large operator isn't named in the release, Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Verizon Communications Inc. (NYSE: VZ) are two of This Technology's best known customers.
In late 2013, for instance, Comcast signed a multi-year deal with This Technology for targeted ad delivery across both linear and on-demand programming. (See MSOs Eye Ads for Multiscreen .)
"Together with Harmonic, we simplify what was once a very hardware-intensive process by offering the flexibility to use virtual IRDs [integrated receiver/decoders]," Rick Hamilton, vice president of global sales for This Technology, said in a prepared statement. "This enables nationwide or market-specific content switching based on programming requirements at any given moment. Looking ahead, we are committed to the expansion of this partnership to address emerging international demand."
— Mari Silbey, special to Light Reading