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Mobile Video

SlideshowT-Mobile Strikes Exclusive Mobile Video Pact With Katzenberg's Quibi

Quibi's short-form, mobile-focused streaming service will market service tiers with and without ads.  
Source: Quibi, via Facebook.
Quibi's short-form, mobile-focused streaming service will market service tiers with and without ads.
Source: Quibi, via Facebook.

Clifton K Morris 10/18/2019 | 5:17:03 PM
Unfortunate choice for Katzenberg Similar to every other service T-Mobile promotes, I expect this service to be heavily promoted and advertised for about 6 months and then wear off relatively quickly, similar to a Red Bull.

The sad thing of course is that Katzenberg negotiated to an exclusive contract, and T-Mobile’s network doesn’t work everywhere. Added to this, many wireless customers (who are not price-sensitive) have invested years and decades into their relationship with AT&T or Verizon, and, quite frankly, don’t want to switch for a content provider.

T-Mobile’s “wedge strategy” to obtaining customers is not as effective as when it was in the past. 😔
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