& cplSiteName &

Podcast: Bundle Up, Everyone. Pay-TV Is a Cold, Cold Business

Phil Harvey
1/31/2019
50%
50%

It's been a tough week for the pay-TV business.

This conversation, recorded before AT&T's most recent earnings announcement, goes deep into the world of why pay-TV business models are changing, what some operators are doing to bundle other services and hang onto customers, and what role subscriber data has in this fight to protect what was once seen as a demand-generator for broadband Internet access.

One thing to watch, according to Light Reading's Jeff Baumgartner, is that pay-TV providers are being very careful about what apps and services they allow on their platforms. Sure, they want to keep customers happy by giving them more choice, but they're also being strategic -- they have to be careful not to overwhelm customers with options and give up too much ground to over-the-top (OTT) services.

Also, we talk about Viacom's investment in ad-supported streaming -- and what lessons it may have learned from Verizon's failed Go90 experiment, Comcast's ability to bundle services well, and whether TiVo's recent study about consumer choice exhaustion really helps pay-TV providers make the case for intelligent content curation.

Related posts:

Phil Harvey, US Bureau Chief, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from The Philter
A new executive order from President Trump allows the US to ban telecom gear from China – and anywhere else it wants.
Several privately held companies – including Versa Networks, CUJO AI, Synamedia and Pluribus Networks – have grown their businesses and set themselves up for success in the last 12 months.
Oracle, Momentum Telecom and Lumentum all made interesting, well-timed acquisitions, divestitures, partnerships and other deals in the past 12 months.
Nokia, Senet, Sprint & Ericsson and Wind River all stood out as having compelling IoT strategies and approaches to a growing, lucrative market.
Fortinet, ZTE, CUJO AI and Colt all had standout entries for most innovative security strategy in this year's Leading Lights contest.
Featured Video
Flash Poll
Upcoming Live Events
September 17-19, 2019, Dallas, Texas
October 1, 2019, New Orleans, Louisiana
October 2-22, 2019, Los Angeles, CA
October 10, 2019, New York, New York
November 5, 2019, London, England
November 7, 2019, London, UK
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
All Upcoming Live Events
Partner Perspectives - content from our sponsors
Transform Beyond Borders to Lead the Innovation
By Ben Zhou, CEO, Whale Cloud
Reject Limits. Build the Future.
By David Wang, Huawei
China Telecom & Huawei Jointly Complete the World's First End-to-End 5G SA Voice & Video Call
By Jay Liu, Senior Marketing Manager, Cloud Core Product Line, Huawei Technologies
All Partner Perspectives