HONG KONG -- PCCW Media, a key global player of entertainment in Asia, yesterday launched Viu Over-the-top (OTT) video service, a global innovative Internet video platform. On October 26, Viu OTT video service debuted in Hong Kong and is set to progressively rollout across Asia including India, and the Middle East.
Riding on its track record of successfully launching disruptive entertainment solutions such as now TV, Hong Kong’s first IPTV and largest pay-TV service, and Moov, Hong Kong’s first OTT music platform, Viu OTT video service launch is a strategic move to further expand upon PCCW Media’s earlier investment into Vuclip, a leading mobile video platform entertaining over 8 million subscribers across 10 countries, and bears testament to PCCW Media’s commitment to continuous innovation to enhance users’ viewing experience.
Viu OTT video service capitalizes on the paradigm shift in users’ viewing habits and demands. By leveraging the Group’s strong content providers’ network, telco relationships, patented adaptive streaming technology by Vuclip, Viu OTT video service is well-positioned with today’s discerning viewers in mind as they can now readily stream or download content directly onto their mobile phones, tablets, laptops and desktops,” said Ms. Janice Lee, Managing Director, PCCW Media.
Based on a freemium model, Viu OTT video service offers Hong Kong users instant access to premium content sourced from Korea, Japan, Mainland China and Taiwan on multi-platforms and devices. Topping the list of enticing content is exclusive first time viewing in Hong Kong of the latest popular Korean drama series and variety shows offered with Traditional Chinese subtitling 8 hours after Korea telecast.
PCCW Ltd. (NYSE: PCW; Hong Kong: 0008)