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Mobile Video

AT&T's Mobile Video Due in January

AT&T is preparing a mobile entertainment service it plans to start offering in January, according to AT&T CEO Randall Stephenson.

Verizon began testing its Go90 mobile entertainment service in September. A few weeks ago, T-Mobile began allowing its subscribers to watch Netflix and Hulu without the activity counting against their data allocations. It was always likely that AT&T would eventually announce something competitive.

Stephenson, speaking at the 43rd Annual Global Media and Communications Conference in New York, said that AT&T plans a "premium content" package that will offer "mobile stacked content together with a really robust wireless asset." The original report was from The Hollywood Reporter .

Stephenson noted that AT&T has been securing mobile distribution rights as it negotiates for content rights. He also mentioned AT&T might be interested in developing original content.

A mobile video service could make good use of AT&T's investment in Otter Media. AT&T and The Chernin Group formed Otter Media in 2014 to acquire, invest in and launch over-the-top (OTT) video services. The venture has been developing advertising services for targeted audiences.

AT&T was unable to respond to LR's requests for additional details by press time.

And on a related topic, be sure not to miss the brouhaha inspired by Verizon's Maitreyi Krishnaswamy, director of FiOS TV, who acknowledged that she's relying on Go90 instead of FiOS. (See FiOS TV Director Cuts the Cord.)

— Brian Santo, Senior Editor, Components, T&M, Light Reading

kq4ym 12/17/2015 | 1:02:53 PM
Re: Uptake stats It does seem pretty sketchy what AT&T has up it's sleeves for the launch in just a few weeks. I wonder if they're still negotiating some last minute programming? securing mobile distribution rights as it negotiates for content rights. He also mentioned AT&T might be interested in developing original content. Not much information with an announcement of their securing mobile distribution rights and also " might be interested in developing original content." One would think they'd give out a bit more information to develop some interest.
DanJones 12/8/2015 | 11:09:47 PM
Re: Uptake stats We probably won't know figures until the end of Q4.
nasimson 12/8/2015 | 10:39:08 PM
Uptake stats So what are the T-Mobile uptake stats for Hulu and Netflix? This seems to be a smart move to attract Video loving users.
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