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Imagine Strikes IP Cloud Deal with Disney

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LAS VEGAS -- After having successfully deployed its cloud-based WATCH services across the Disney/ABC Television Group of networks, the company is now transitioning its linear broadcast operations – global programming playout, delivery and network operations - to a unified IP cloud architecture using Imagine Communications, a global leader in video infrastructure, advertising systems and workflow management solutions serving media networks, broadcast stations, digital media, communication service provider and enterprise markets. This marks a significant evolution in Disney/ABC Television Group's broadcast operations, and establishes a foundation for how broadcast programming could be made, moved, managed, and monetized in the coming years.

"By leveraging evolving IP and Cloud technologies we are able to move beyond what's currently possible with traditional proprietary “Big Iron” broadcast infrastructures," said Vince Roberts, executive vice president, global operations and chief technology officer, Disney/ABC Television Group. "Imagine Communications' IP solutions enable us to automate and deliver workflow processes and technologies to a more agile and scalable environment. Our shared vision and close collaboration will enable Disney/ABC Television Group to take a uniquely innovative approach to the next generation of television and media distribution platforms."

“We are thrilled to extend our relationship with the Disney/ABC Television Group on this groundbreaking project that represents the future of broadcast television,” said Charlie Vogt, chief executive officer, Imagine Communications. “Their transition to cloud-based playout provides a platform to accelerate the expansion of their acclaimed programming and gain freedom from dependencies on geographic content origination and physical playout facilities. We are focused on supporting Vince and his team’s cutting-edge vision with the advanced technologies and on-the-ground professional service experts to support a seamless transition to cloud playout across multiple deployment phases and potentially hundreds of locations.”

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