LAS VEGAS -- Telstra has added two cloud-based online video platforms to its global media portfolio – the Video Monetisation Solution (VMS) and Online Video Solution (OVS) – designed to help professional and digital media organisations more effectively stream, deliver and distribute online video content.
Speaking from the National Association of Broadcasters Show (NAB) in Las Vegas, Trevor Boal, Head of Telstra Broadcast Services, said the two solutions leverage industry-leading technology from Ooyala and strengthen Telstra’s professional and digital media portfolio, which includes global satellite and teleports services, Global Media Networks, SNG and miniature camera capabilities, supported from a state of the art Broadcast Operations Centre.
“As the world's thirst for online video content continues to grow exponentially, so too does the desire for a more personalised and higher quality viewing experience. However for many media customers – from large-scale broadcasters to smaller publishers – the complexity of delivering an on-demand service from scratch can seem daunting, due to the associated technical challenges and costs.
“This means an increasing number of media customers are looking to new platforms which incorporate data analytics services to deliver enhanced and more targeted video content to audiences across multiple devices, such as smartphones, tablets and gaming consoles.”
Telstra Corp. Ltd. (ASX: TLS; NZK: TLS)