NEW DELHI -- Tata Communications, a leading provider of A New World of Communications, today announces its Media Ecosystem, that combines traditional video contribution services with IP-based connectivity to create a highly innovative global media platform. The new ecosystem enables seamless global transport and management of content as a cloud-based managed service and supports global media distribution requirements, OTT and mobility applications.
Market dynamics continue to reshape the media and entertainment industry: Technology platforms are evolving rapidly, new business models are emerging, consumer viewing habits are changing and more competition is arising from multiple sectors. Tata Communications’ Media Ecosystem, powered by its leading network and video contribution and cloud services, provides the flexibility and scale businesses need as they evolve their strategies in response to this changing landscape.
The flexible and holistic platform provides customers with access to services on demand and reduces costs - ultimately enabling both, content developers through to the owners, with the ability to experiment with new formats, launch new services and channels at the touch of a button.