Roku Signs 11 Partners to OTT Audience Measurement Program
LOS GATOS, Calif. -- Roku today announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku® platform across a wide variety of marketing and sales outcomes.
Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the program. Each of the companies measure a specific part of the marketing funnel including audience demographics, brand awareness, store visits, website visits and sales increases. The tools are included within the Roku Ad Framework, which is built on an open platform that leverages Roku’s unique first party data.
Advertisers continue to shift dollars from linear TV to OTT. By offering a broad set of measurement solutions, Roku and its measurement partners are helping brands achieve more campaign success and quantify their return on investment in OTT.
Roku helps marketers track results on both OTT and linear TV across a variety of points during a With the Measurement Partner Program, Roku is further expanding its measurement capabilities across its platform. Roku was the first OTT platform to integrate Nielsen Digital Ad Ratings (DAR) and offer audience guarantees based on age and gender. Earlier this year, Roku also announced Ad Insights, a new measurement suite that leverages Roku’s first party data to measure campaign reach and effectiveness across linear TV and OTT.