LONDON -- InMobi, the world’s leading mobile advertising platform, and Sky Media, the advertising sales arm of Sky, have announced a strategic partnership to bring premium mobile audiences to brands in the UK. As its exclusive mobile advertising partner, InMobi will help Sky Media monetise its premium audience across mobile apps and mobile sites.

Sky boasts some of the UK’s most popular apps and mobile sites, including the two most popular sports apps, Football Score Centre and Sky Sports, and leading commercial news app, Sky News. With more than 20.7 million unique users each month, Sky’s apps and mobile properties are anticipated to generate over 1.5 billion advertising impressions views per month.

The combination of Sky’s premium apps and InMobi’s industry-leading ad platform, which targets specific audiences on mobile, provides a unique opportunity for brand advertisers. InMobi’s advanced targeting capabilities, insights from InMobi Analytics and creative ad experiences will enable Sky to support brand advertisers with a highly targeted audience segment to meet their objectives.

InMobi