Altice USA Ad Unit, Inscape Forge Smart TV Data Deal
SAN FRANCISCO -- a4, the cross-screen addressable media company launched by Altice USA in 2018, has partnered with Inscape Data Inc., the leading provider of Automatic Content Recognition (ACR) data, to augment its set-box data with data from nearly nine million connected VIZIO TVs.
a4’s platform makes it easy for marketers to plan and deliver cross-screen, addressable media campaigns on a national, local and even a household level. Integrating Inscape, the largest single source of opt-in Smart TV viewing data available to license in the U.S., helps a4 solve the complex puzzle of audience targeting for networks and marketers.
With this partnership, a4 adds insights collected from nearly nine million Smart TVs to its footprint of more than 90 million households, 85 percent of broadband subscribers and one billion devices in the U.S. That data includes de-identified Altice USA subscriber data and viewership and device-level data from MVPDs across the country, which a4 receives in exchange for providing MVPDs with its platform.