& cplSiteName &

Altice USA Ad Unit, Inscape Forge Smart TV Data Deal

Light Reading
News Wire Feed
Light Reading
8/16/2018
50%
50%

SAN FRANCISCO -- a4, the cross-screen addressable media company launched by Altice USA in 2018, has partnered with Inscape Data Inc., the leading provider of Automatic Content Recognition (ACR) data, to augment its set-box data with data from nearly nine million connected VIZIO TVs.

a4’s platform makes it easy for marketers to plan and deliver cross-screen, addressable media campaigns on a national, local and even a household level. Integrating Inscape, the largest single source of opt-in Smart TV viewing data available to license in the U.S., helps a4 solve the complex puzzle of audience targeting for networks and marketers.

With this partnership, a4 adds insights collected from nearly nine million Smart TVs to its footprint of more than 90 million households, 85 percent of broadband subscribers and one billion devices in the U.S. That data includes de-identified Altice USA subscriber data and viewership and device-level data from MVPDs across the country, which a4 receives in exchange for providing MVPDs with its platform.

Altice USA

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
Flash Poll
Upcoming Live Events
May 6-8, 2019, Denver, Colorado
May 6, 2019, Denver, Colorado
September 17-19, 2019, Dallas, Texas
October 1, 2019, New Orleans, Louisiana
October 2-22, 2019, Los Angeles, CA
October 10, 2019, New York, New York
November 5, 2019, London, England
November 7, 2019, London, UK
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
All Upcoming Live Events
Partner Perspectives - content from our sponsors
Building E2E IP Networks for the 5G & Cloud Era
By Gao Ji, President, Huawei Router & Carrier Ethernet Product Line
A Roadmap for Operators in the 5G & Cloud Era
By Kevin Hu, President, Huawei Network Product Line
Huawei Introduces Autonomous Driving Core Network
By David Fang, Chief NFV Marketing Expert & Solution Director, Huawei Cloud Core Network
Huawei Shows 5G in Action at MWC
By Ken Wieland, for Huawei
All Partner Perspectives