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SlideshowRoku's Free Streams Go Outside the Box

With its move to the web, The Roku Channel has picked the green pill to see how deep this rabbit hole of OTT advertising goes.
With its move to the web, The Roku Channel has picked the green pill to see how deep this rabbit hole of OTT advertising goes.

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Michelle
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Michelle,
User Rank: Light Sabre
8/21/2018 | 3:08:45 PM
Re: New on Roku
I checked out the channel after reading this story. Roku is serving ads with this content, but not for itself. This has become another avenue for ad views for advertisers. I'm sure they'll be gathering user data as well.
kq4ym
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kq4ym,
User Rank: Light Sabre
8/21/2018 | 1:31:29 PM
Re: New on Roku
I too have been a long time customer with both a smart TV and a streaming "stick." It seems they may be the mouse that roared as "Roku metrics also show that its streaming business is healthy and growing," while it's not common to see brand advertising anywhere except to it's existing customers and news reports which don't cost them anything. Seems like a pretty scrappy company keep customers happy with it's products and services.
Michelle
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50%
Michelle,
User Rank: Light Sabre
8/11/2018 | 5:24:43 PM
New on Roku
This is an interesting strategy. I've been a longterm Roku owner and watched them steadily promote the Roku channel to existing users. I'm really curious about the end goal for this project.
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