Also in today's EMEA regional roundup: 3 UK suffers fresh data breach; eir makes management changes; Google searches its soul after ad storm; buzz around NB-IoT.
Altice , the acquisitive French cable giant, has agreed to buy Teads, a global online video advertising platform, for €285 million (US$307 million). With Teads on board, Altice hopes to be able to offer potential customers data-driven advertising opportunities on a variety of screens. Teads boasts annual revenues in excess of €700 million ($756 million), and claims partnerships with 94 out of the top 100 advertisers and more than 500 publishers globally. This week Altice has also announced the appointment of Bruno Zerbi to its management team; Zerbi joins from Hewlett Packard Enterprise, where he was vice president of product management for the vendor's cloud business unit. (See Altice Takes M&A Route to Impose New Strategy.)
UK mobile operator Three UK has suffered another data breach, with some customers able to see other customers' details -- including names, addresses, phone numbers and call histories -- when they logged into their accounts, the Guardian reports. 3 said it was investigating the matter, but stressed that no financial details were made available erroneously. Four months ago three men were arrested after the personal data of thousands of the operator's customers was compromised when a database relating to handset upgrades was hacked.
Irish operator eir is making changes to its management team. Out goes its chief commercial officer, Jon Florsheim, returning to the UK for "personal reasons," and in comes Paolo Perfetti as chief information and technology officer. Perfetti was most recently CITO of Italy's Tiscali.
Following the anger expressed by several high-profile UK companies over the inappropriate placement of their ads beside extremist content on YouTube, Google (Nasdaq: GOOG), which owns the video-sharing site, has announced it is to overhaul its advertising policy, develop new tools and hire extra staff in the UK. As Reuters reports, Google admits that it struggles to properly police the hundreds of hours of video that is uploaded to YouTube every minute. The UK is Google's biggest market outside the US, the report adds.
Sweden's Tele2 AB (Nasdaq: TLTO) is launching a program that focuses on the energy efficiency of its 4G network, which currently accounts for around 70% of the company's total energy consumption. Among other ideas, Tele2 is testing an approach where the basestation power amplifier is turned off when the station has no data to transmit. As part of the program, Tele2 will become a participant in the SooGreen (service-oriented optimization of green mobile networks) initiative.
There's been a lot of buzz around NB-IoT lately, and now Deutsche Telekom AG (NYSE: DT) has actually got the bees involved (see what we did there?). At this week's CeBIT show in Hanover, the German giant is demonstrating an NB-IoT based system that can help beekeepers protect their, er, flocks. Intelligent sensors collect the relevant data, relating to temperature, air humidity, air pressure and more, and relay it to the person in the protective suit and big hat. Puns aside, bee mortality is a big issue -- in Germany alone colonies have fallen from 2.5 million in 1952 to less than 1 million today, with pesticides and parasites among the culprits.