FREMONT, Calif. -- Sigma Designs, a leading provider of intelligent system-on-chip (SoC) solutions focused on Internet of Things (IoT), Smart TV and media connectivity markets has begun delivering volume quantities of its STV7701 Ultra HD High Dynamic Range (HDR). This powerful single-chip solution is the only product shipping in the market today that supports multiple HDR standards including HDR 10, BD UHD, and Dolby Vision to enable the most amazing UHD visual experience available. The new UHD SoC comes with software optimized for over-the-top (OTT) video streaming services with and a broad range of advanced capabilities for premium Smart TV offerings. STV7701 together with a companion Ultra HD FRC chip can provide an ideal solution for UHD 120Hz Smart TV.

High Dynamic Range technology has emerged as a disruptive technology over the past year due to the significant enhancement it delivers to the television viewing experience. Over the past decade, televisions have seen large strides in resolution (number of pixels on the screen) as well as refresh rates (pixels per second), but HDR addresses the "third pillar of image quality" -- the information content per pixel. This third pillar directly addresses the amazing gradients of brightness and color that the human eye is capable of perceiving but heretofore never delivered. In simple terms, our eyes are capable of discerning at least 3 more orders of magnitude of brightness content and double the color content than even today's UHD televisions are delivering. HDR technology delivers this extra depth of content to raise television video quality to a whole new level -- the level our eyes desire.

Key capabilities supported on this leading edge platform include: