CHESEAUX, Switzerland -- NAGRA, a digital TV division of the Kudelski Group (SIX:KUD.S) and the world's leading independent provider of content protection and multiscreen television solutions, and MStar Semiconductor, Inc., a leading global semiconductor company for display and digital home solutions, announced today the integration of key NAGRA security technologies directly into MStar’s System-On-Chips for 4K Ultra HD Connected TVs.
By integrating NAGRA’s NOCS for TV and anyCAST CONNECT client directly into MStar chipsets and MStar Trusted Execution Environments (TEE), pay-TV service providers will be able to deliver high-value premium content directly to TVs without a set-top box while still meeting strict Hollywood standards for content protection. NAGRA’s anyCAST CONNECT converged CAS/DRM client supports DVB broadcast, IPTV as well as OTT and Home Networking use cases including whole-home DVR. Service providers can implement their own Electronic Program Guide using the TV manufacturer’s SDK or the HBBTV standard.
The CONNECT client can be activated by pay-TV service providers via a simple sign-up process on the TV itself, similar to the way people sign up for pure OTT services. This allows co-promotion business models with TV vendors, enabling, for example, a free trial pay-TV service period without needing to ship or install a set-top-box. The solution reduces barriers to entry, increases service take-up, and reduces subscriber acquisition costs.