& cplSiteName &

Huawei & Industry Partners Announce Global 4K UHD Video Industry Cooperation Initiative

UBB Forum News
UBB Forum News
UBB Forum News

Huawei joined hands with leading parties in the UHD industry to form a new collaboration initiative.

China UHD Video Industry Alliance, UHD Forum, ITU, Wi-Fi Alliance, Content Suppliers of Hollywood and some leading TV and device manufacturers, agreed to work together in a global 4K UHD video industry cooperation initiative during the UHD video roundtable at the fifth Ultra-Broadband Forum (UBBF).

This is the first time that the value chain of content providers, device manufacturers, industry organizations and network operators have teamed up to streamline the value chain and grow the ecosystem with the aim of maximizing consumer value, marking a milestone for the global UHD video industry.

As stated in the initiative:

We recognize that deployment of best experience 4K UHD service is a major driving force for operators’ business development and competitiveness.

We aim to jointly develop sustainable business models through facilitating cooperation across content providers, device manufacturers and telecom operators.

We aim to establish a global 4K UHD video ecosystem and shape a healthy 4K UHD industry.

Will Zhang, President of Corporate Strategy of Huawei, said that:

The content, network, and terminal industries have reached a consensus on the technologies and standards of 4K UHD. However, the deployment of UHD video services is just beginning in the industry and faces many other challenges, such as network readiness, insufficient content and unclear business models. Thanks to the UHD video roundtable, we have witnessed the latest progress in various fields of the UHD industry and discussed the key elements for the success of the UHD industry. One thing in particular is the Early Window movie content in Korea. Discovering the value of Early Window brings significant revenue growth to content providers and operators in Korea. It's a great inspiration to everyone. After this roundtable, all players of the industry chain will further strengthen their collaboration. Studios are all investing in large-scale ultra-HD content production, and TV manufacturers are producing UHD TV sets. Today, with additional cooperation, we are more confident in the rapid development of the UHD industry for consumers.

This initiative establishes partnerships between all players of the industry chain and allows them to share experience and best practices with each other, improving user experience through collaboration between content production and aggregation companies, terminal vendors, and network operators. The partnership also allows exploration of innovative new 4K UHD business models. The initiative calls for global industry collaboration to create a mutually beneficial ecosystem for all members. As a leading global ICT provider, Huawei strives to ensure the best experience for 4K UHD videos.

(0)  | 
Comment  | 
Print  | 
Related Stories
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from UBB Forum News
At the fifth Ultra-Broadband Forum (UBBF 2018), Huawei released the Cloud VR Solution White Paper, providing an overview of the architecture and detailing the solution from the perspectives of the cloud, pipe, and terminal ecosystems.
India's telecom service provider Idea Cellular and Huawei recently announced that they had successfully built converged, efficient, future-oriented and sustainable ultra-broadband networks.
The Internet Engineering Task Force (IETF) recently announced the official release of the RFC 8453 Framework for Abstraction and Control of TE Networks (ACTN) and RFC 8454 Information Model for ACTN.
In a fully connected and intelligent era, autonomous driving is becoming a reality.
Featured Video
Upcoming Live Events
March 16-18, 2020, Embassy Suites, Denver, Colorado
April 20, 2020, Las Vegas Convention Center
May 18-20, 2020, Irving Convention Center, Dallas, TX
May 18, 2020, Hackberry Creek Country Club, Irving, Texas
September 15-16, 2020, The Westin Westminster, Denver
All Upcoming Live Events
Upcoming Webinars
Webinar Archive
Partner Perspectives - content from our sponsors
Challenges & Key Issues of Constructing 'MEC-Ready' 5G Bearer Networks for Carriers
By Dr. Song Jun, Senior Solution Architect, Huawei Datacom Product Line
Good Measures for 5G Service Assurance
By Tomer Ilan, Senior Director of Product Management, RADCOM
Automation Scores Against Operational Costs – The Business Benefits of Automation and Orchestration
By John Malzahn, Senior Manager, Service Provider Product Marketing, Cisco Systems
All Partner Perspectives