Xumo, the Comcast-Charter streaming JV, said it has extended a deal with Google TV to distribute and monetize FAST channels on the Google TV Freeplay service. #pressrelease
January 6, 2025
Xumo, the streaming platform joint venture between Comcast and Charter Communications, today announced it has expanded its enterprise partnership with Google TV Freeplay. In addition to distributing all 160+ free ad-supported streaming TV (FAST) channels that are currently offered on Google TV Freeplay, Xumo will now monetize all those channels, which will be branded as "provided by Xumo" within the experience.
Facing increased fragmentation across the television landscape, advertisers are looking for the simplest, data-driven ways to find their audiences at scale. By offering Google TV Freeplay channels alongside its premium inventory on Xumo Play, Xumo devices, and third-party inventory on other streaming and TV platforms, Xumo is giving advertisers a simple point of entry to reach streaming audiences at scale.
In addition to offering a direct-to-consumer FAST service and next-generation streaming devices under the Xumo brand, Xumo powers over 1750 streaming channels across 20 entertainment platforms worldwide, including Google TV, Xfinity, and others.
Read the full press release here.
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