Roku lets partners access and analyze its proprietary TV dataRoku lets partners access and analyze its proprietary TV data

Today, Roku, Inc. (NASDAQ: ROKU), announced the launch of Roku Data Cloud, which allows partners to access, analyze, and leverage Roku's proprietary TV data seamlessly. As investments in TV streaming media continue to grow, so does the need for enhanced accountability, and Roku Data Cloud makes planning, optimization, and measurement more transparent.

Prioritizing accountability and mutual partner growth, Roku Data Cloud is a connection for advertisers, agencies, and partners to receive accurate and reliable information from Roku's TV operating system (OS), which provides an extensive view of viewership habits, preferences, and identity. Partners can connect to Roku Data Cloud via Roku's clean room, driving outcomes via inventory in Roku Exchange. In addition to giving brands a greater understanding of viewers and how to reach them more precisely, Roku Data Cloud unearths ad campaign data that informs future strategy across all phases of the marketing cycle, subsequently maximizing TV streaming investment.

Read the full press release here.

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