Roku launches 24/7 sports channel

Introducing Roku Sports Channel—a new, free ad-supported channel that brings all of Roku's top-tier, premium sports content into a dedicated, one-click, lean-back experience for sports fans, launching on August 12 on America's #1 TV streaming platform*.

Roku Sports Channel will feature a wide breadth of popular sports programming that Roku owns and licenses. Featured content will include live Major League Baseball games with MLB Sunday Leadoff, Emmy-nominated talk show "The Rich Eisen Show," "GMFB: Overtime," live races from Formula E, and sports-themed Roku Originals produced with some of the most popular leagues in professional sports, including "NFL Draft: The Pick Is In," "WWE: Next Gen," and "Fight Inc: Inside the UFC." The channel will also include exclusive partner content, like classic boxing matches from Top Rank, combat sports from Swerve Sports, and high-stakes poker entertainment from PokerGO featuring the game's most popular players.

Roku will continue to refresh and expand Roku Sports Channel with new and upcoming exclusive programming, including NBA G-League games and the Roku Original WNBA documentary "Renee Montgomery: A Radical Act." Roku Sports Channel is available on The Roku Channel in the U.S. Streamers can access it through The Roku Channel's Live TV Guide.

The Roku Channel is available to stream for free, no subscription or sign-up required. Viewers can watch it on Roku devices or TVs, TheRokuChannel.com and through the Roku app on iOS and Android devices, Amazon Fire TVs, Samsung TVs and Google TVs, and other Android TV OS devices.

*By hours streamed (Hypothesis Group: Q4 2023)

Read the full press release here.

Roku