Roku has launched Ads Manager, a self-service platform designed to gauge connected TV advertising performance. #pressrelease
September 18, 2024
Today, Roku (NASDAQ: ROKU), announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager to diversify beyond search and social, Roku Ads Manager is custom-built to help growth marketers succeed.
Roku Ads Manager addresses the evolving needs of today's performance marketers with:
Optimization and performance: Roku's immense reach in CTV powers the insights and technology to drive awareness and bottom-of-funnel engagement.
Efficiency and competitive pricing: Roku's direct premium inventory enables competitive CTV pricing and spending efficiency without third-party fees.
Action Ads: Marketers can now generate interactive video overlays on their own, allowing consumers to send themselves a text message while watching their video ad.
Shopify Checkout: For the first time in CTV advertising, Shopify merchants can now launch self-service shoppable ads that allow consumers to checkout on-screen using their Roku remote.
Read the full press release here.
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