Roku eclipses 90M streaming householdsRoku eclipses 90M streaming households

Roku, the #1 selling TV OS in the U.S., Canada, and Mexico*, has surpassed 90 million streaming households in the first week of January 2025**, a significant milestone as streaming becomes the leading way to watch TV. As the top selling TV OS for over five years in the U.S.***, Roku is in nearly half of all U.S. broadband households.

In 2024, Roku celebrated 10 years of the Roku TV program and 15 years since the launch of Roku's first connected streaming device, with millions of units sold to customers globally. Roku TVs and devices deliver an unparalleled viewing experience with a simple and iconic interface, seamless navigation, and a commitment to excellence that sets the standard in streaming. Last year, Roku continued to introduce innovative features that enhance the TV experience, including Backdrops, which transforms any Roku TV into a work of art, and Roku Smart Picture, which automatically optimizes picture quality.

Read the full press release here.

Roku

*Circana, LLC, Retail Tracking Service, TV, Software Service, Unit Sales, 3 Months Ending September 2024

**Roku ended its fiscal year 2024 with 89.8 million streaming households.

***Circana, LLC, Retail Tracking Service, US, TV, Software Service, Unit Sales, January 2019 – September 2024.