Quickplay launches short-form streaming optionQuickplay launches short-form streaming option

Quickplay, a leading provider of OTT solutions, has launched Quickplay Shorts, a new product that both creates and syndicates vertical short-form content from LIVE and VOD long form video, and a social infinite vertical scroll front-end experience. Integrating seamlessly into existing OTT ecosystems and apps, it empowers streamers to reach and engage younger audiences and unlock new monetization opportunities.

Short-form video dominates today's digital consumption, with platforms like TikTok and YouTube capturing an increasing share across audiences. Gen Zs are leading the way, spending over three hours daily on short-form platforms, compared to just one hour on traditional streaming and broadcast, combined.

Validating this paradigm shift to short-form consumption is new research from GenZ Insights LLC in collaboration with Quickplay and Toluna*, conducted to further understand the habits and opportunities for media companies with Gen Z audiences. The first of the research findings being released today reveals that 81% of Gen Z video viewers watch videos in vertical or portrait format weekly and 79% said adding a shorts feature to a streaming service would increase their weekly streamer app usage.

The research further reported that Gen Z consumers expressed preferences for short form content offerings from streamers to include original reality programming, exclusive previews, original scripted content, and highlights from comedy shows and live sports. And when analyzing their expectations by streaming service, their choices vary: ESPN+ watchers prioritize live sports highlights over other shorts content types, for example. Another key finding indicates that, when it comes to platform features, Gen Z values interactivity, personalized recommendations, and robust subtitling or translation options in a social-like experience.

Quickplay Shorts is built to accelerate streamers' roadmap to short-form content experiences. Its Shorts Creator & Syndicator tool enables OTT providers, through the use of generative AI, to identify, create and distribute bite-sized, vertical format content derived from traditional format live streams and VOD content. This delivers new capacity and velocity for short-form content creation.

Read the full press release here.

Quickplay