CommScope (NASDAQ: COMM), a global leader in network connectivity, announced today that Mediacom Communications has deployed the CommScope® Manifest Delivery Controller (MDC) for IP video. By implementing the CommScope MDC, Mediacom can increase its advertising revenue with more finely targeted ads while ensuring a high-quality IP video experience for subscribers.

"We chose CommScope’s MDC because it's a scalable, reliable and resilient solution that preserves the quality of video we deliver to our subscribers, and because of CommScope's proven agility in adapting to Mediacom's existing systems and requirements," stated JR Walden, CTO of Mediacom. "This solution will enable us to do more individualized advertising which will lead to increased value for our customers."

This MDC adoption further extends CommScope's leadership in the Pay TV Advertising space. CommScope supplies advertising solutions to service providers that reach more than 75% of North American cable STBs and deliver billions of ads each month over IP video to customers representing more than 30 million Pay TV subscribers.

Read the full press release here.

CommScope