India SVoD services market to reach $2.1 billion in 2028 – GlobalData

SVoD subscriptions in the country will increase at a CAGR of 5.2% during 2023-2028, driven by the increasing availability and affordability of high-speed internet. #pressrelease

May 29, 2024

1 Min Read

The subscription video on demand (SVoD) service revenue in India is expected to grow at a compound annual growth rate (CAGR) of 6.7% from $1.5 billion in 2023 to $2.1 billion in 2028, driven by healthy growth in SVoD subscriptions and increase in unique SVoD household penetration, according to GlobalData, a leading data and analytics company.

An analysis of GlobalData's India Subscription Video on Demand (SVoD) Forecast (Q1-2024) reveals that the SVoD subscriptions in the country will increase at a CAGR of 5.2% during 2023-2028, driven by the increasing availability and affordability of high-speed internet, and steady rise in household penetration of fixed broadband services, particularly high-speed fiber-to-the-home/building (FTTH/B) services, which enable consumption of high-bandwidth OTT video content. Growing investments in local original content and subsidised telco bundles are also driving SVoD penetration.

Read the full press release here.

GlobalData

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