Dish Media launches pause ads on Sling TV

Dish Media has enabled pause ads for live and on-demand content on Sling TV. Advertisers have the option to use video content or static graphics and QR codes in ads that appear when viewers hit the pause button. #pressrelease

July 9, 2024

1 Min Read

DISH Media, leaders in impression-based TV advertising, today announced the launch of Pause Ads, a new format for advertisers to engage viewers in a non-disruptive manner on Sling TV. Starting today, advertisers can reach Sling TV viewers when they pause live or on-demand content.

Pause Ads provide advertisers an opportunity to engage with audiences in a clutter-free environment with 100% share of voice. The format leverages viewers' self-initiated breaks to capture attention and effectively deliver an advertiser's message. Additionally, advertisers have the creative flexibility to use video content or static graphics.

Sling TV provides the best value and most flexibility for the top live sports, news, and entertainment channels, reaching millions of monthly viewers, including cord-cutters and a younger demographic who may not be reached through traditional linear TV. According to a recent iSpot.tv campaign measurement report, 85% of households reached by Sling TV were not exposed to a traditional linear TV campaign. Pause Ads provide a new avenue for advertisers to connect with this valuable and often elusive audience. Adding a QR code to Pause Ads provides a direct pathway for viewers to interact with the advertised products or service. With this e-commerce component viewers can quickly learn more about a product, view pricing details, and make purchases with just a simple scan. These ads load 10 seconds after a viewer-initiated pause and disappear when content is resumed, ensuring a seamless and non-intrusive viewing experience.

Read the full press release here.

DISH Media

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