DirecTV snares majority ownership in InvidiDirecTV snares majority ownership in Invidi

DirecTV has acquired majority ownership in targeted ad specialist Invidi Technologies. Indivi, now jointly owned by DirecTV, Dish and WPP, will continue to operate as an independent company. #pressrelease

January 15, 2025

1 Min Read

DIRECTV acquired the majority ownership of INVIDI Technologies, a leader in providing addressable television advertising solutions that increase the value of advertising inventory for programmers and distributors by allowing marketers to target specific audiences on television without wasting ad impressions.

INVIDI provides three primary solutions for advertisers, including a consolidated campaign management and order distribution platform through INVIDI Conexus®, a supply-side solution for distributors and programmers to deliver addressable advertising on linear broadcast, streaming and AVOD through INVIDI Edge®, and the ability to manage, serve, and optimize ad delivery across direct and programmatic sales channels for streaming services in a single interface through INVIDI Pulse™. 

Read the full press release here.

DIRECTV

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