Comcast Technology Solutions and Mediaocean have expanded an agreement with a new 'bi-directional' integration between their ad platforms that will debut in Q2 2025. #pressrelease
January 8, 2025
Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a foundational partner for omnichannel advertising, today announced a significant expansion of their partnership. Building upon their previous successful integrations, the companies are set to deliver groundbreaking bi-directional integration between their platforms.
Anticipated to launch in Q2 2025, this industry-first integration will empower agencies and brands to seamlessly manage creative traffic and distribution directly within Comcast Technology Solutions' AdFusion™ platform. By bridging the gap between creative and media teams, this integration promises to streamline advertising workflows, delivering key benefits:
Faster Time to Market: Eliminate redundant, siloed workflows to streamline campaign launches and ensure timely delivery with maximum impact.
Increased Accuracy: Leverage source-of-truth media buy data to enhance brand safety, minimize errors, reduce talent fines, and deliver consistent, reliable reporting.
Maximized Value: Gain full visibility into campaign metadata, optimizing resource allocation, asset utilization, and driving cost efficiencies for greater impact.
Read the full press release here.
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