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Charter is working on its latest pay-TV strategy to hold onto and hopefully expand its subscriber count.
For pay-TV providers, slowing subscriber churn probably feels like watching cracks in a levy form.
Charter, for example, lost 408,000 video subscribers (393,000 residential and 15,000 business) in Q2 2024 – a hefty toll compared to a year-ago loss of 200,000.
Not to be knocked down for long, Charter is working on its latest pay-TV strategy to hold onto and hopefully expand its subscriber count. Charter recently renewed its deal with NBCUniversal to provide Peacock for free to its pay-TV subscribers. Next year, Charter plans to make Peacock available for purchase to its broadband-only subscribers as well.
Light Reading's Jeff Baumgartner joins the podcast to discuss what this means for Charter's payTV and broadband subscribers and whether this move will be enough to slow down subscriber losses.
For a lightly edited transcript, please click the caption button in the video toolbar.
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