Time Warner Deploys ActiveVideo

Time Warner Cable brings Web video to television in Hawaii; ActiveVideo deployment includes games, shopping, other content

October 8, 2008

1 Min Read

NEW YORK and SAN JOSE, Calif. -- Time Warner Cable (NYSE: TWC) and ActiveVideo Networks™ today announced the deployment of an entirely new television experience that will bring a wealth of Web content and interactivity directly to the TVs of cable subscribers in Hawaii.

The new service, which is being launched in Oceanic Time Warner Cable, intelligently streams traditional and Web-based content to any digital set-top box. ActiveVideo™ combines the personalized, dynamic, socially-connected experience that viewers have come to expect from the Web with the quality, immediacy and remote-control navigation that is expected of television.

Initial channels include interactive games from TAG Networks; home shopping from HSN; and news, sports and children’s versions of P:Mosaic™, an intuitive, fully personalized video navigation system that allows consumers to view, customize and navigate through their favorite channels at a single glance. In addition, the ActiveVideo™ service enables Oceanic Time Warner Cable to create Web-based channels that are specific to the Hawaii market.

The launch follows a successful, system-wide trial of ActiveVideo during the 2008 Summer Olympics, during which Oceanic subscribers could enjoy single-screen mosaic coverage of multiple channels of broadcast and cable Olympics programming, as well as Olympics news, photo albums, schedules and other content acquired from Web RSS feeds.

“One of cable television’s greatest strengths is its ability to serve customers with content that is important to them locally, and even personally,” said Nate Smith, president of Oceanic Time Warner Cable. “Our launch of ActiveVideo expands our ability to deliver to our customers diversity, personalization, and targeting, through a wide range of video choices .

Time Warner Cable Inc. (NYSE: TWC)

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