Swisscom Buys Transmedia Stake

Swisscom acquires 35% stake in video-on-demand distributor Transmedia

May 24, 2007

1 Min Read

BERN, Switzerland -- After the launch of Bluewin TV and the purchase of holdings in multimedia companies as part of a move to strengthen its position in the fields of media and entertainment, Swisscom is now acquiring a 35% stake in the video-on-demand specialist Transmedia. The stake in the Geneva-based company represents a further step in Swisscom's alignment as a multimedia provider.

Swisscom's 35% participation in Transmedia follows on from its capital shareholdings in the online TV service kyte.tv and the software developer for virtual camera settings, LiberoVision, and will further strengthen the Group's innovative capabilities. Transmedia is a leading enterprise in the video-on-demand (VoD) market. VoD frees consumers from time constraints by allowing them to determine their viewing times themselves, whether on the Internet, digital television (IPTV) or other technical transmission media. Transmedia acquires content and makes it accessible to digital TV operators or Internet service providers via a virtual library.

As an agency, Transmedia supplies individual VoD titles to digital television providers. It also offers its own VoD channel for live concerts (i-concerts) including top international hits on demand as well as live performances by local artists. Transmedia distributes i-concerts to international telecoms companies and cable operators such as Free, Telenet, Club Internet or BT Vision; until now the channel has not been available in Switzerland.

Swisscom AG (NYSE: SCM)

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