SoftAtHome Gets Busy

Third-party application developers are investing resources in the Orange spinoff's operating platform

June 8, 2009

4 Min Read

PARIS -- SoftAtHome, a company created by Orange to help Service Providers deliver convergent applications for the Digital Home, announced today that leading 3rd party application developers are investing resources on the SoftAtHome Operating Platform (SOP) to bring innovation to operators and service providers. Among them, httv, Optiva Media, Punchcut, Accedo Broadband, V4x, WizTiVi, Zappware, and Viziware are using the free SoftAtHome Software Development Kit (SDK) to build convergent and innovative applications for the Digital Home.

SoftAtHome is fostering a new business model where 3rd party application developers play a key role by bringing innovation to the Digital Home market. Once developed on the SoftAtHome Operating Platform, applications are then offered to telecom operators and service providers so that they can be deployed to deliver a richer end user experience. The SoftAtHome SDK is at the cornerstone of the strategy and is already being used by major 3rd party developers to create rich and high quality applications.

httv, a leading services and solutions provider for interactive digital TV on cable, satellite, IPTV and MobileTV platforms with over 80 iTV services launched internationally is leveraging their many years of experience in developing user interfaces for digital TV to build applications such as Programming Guide, Video On Demand or PVR. “Our experience in building a complete set of IPTV applications with the SoftAtHome SDK has been very positive. The very high quality technical support we received enabled us to quickly deliver application samples with innovative user interface“, says Laurent Etienne, httv CTO.

Optiva Media, a Spanish company fully focused on Digital TV and Media projects delivers Digital TV consulting and solutions engineering services to customers across Europe, is evaluating applications to optimize the use of DLNA to share content inside the home. “The SoftAtHome Operating Platform combines some unique features to make sharing of the content in the home a reality. We are investing in the SoftAtHome platform to bring innovative solutions on the market”, adds Cristina Garcés, Managing Partner at Optiva Media.

Punchcut, a user interface design company focused on convergent experiences for handheld and television devices, has created a high definition connected TV interface using the SoftAtHome Operating Platform. The San Francisco based company brought its UI expertise to design a television experience that extends across devices and demonstrates a new spatial navigation paradigm for TV that embeds social connectedness into the viewing experience. "We're excited about the SoftAtHome Operating Platform", says Ken Olewiler, Managing Director at Punchcut. "The flexibility and openness enable us to create consistent experiences across devices and customize them quickly. SoftAtHome's mission to develop an open platform for integration across devices aligns with our vision of designing consistent user experiences across the digital ecosystem: mobile, desktop and TV."

Accedo Broadband, a Swedish company, provides the largest available multi-platform portfolio of IPTV content and applications with more than 150 applications ranging from Games and Karaoke to Web 2.0 and Video Art services. “We’re very happy with the support and knowledge of the SoftAtHome team. The SDK is easy to work with and provides a good environment for creating attractive applications”, says Michael Lantz CEO of Accedo Broadband. “We have initially ported a range of our Funspot IPTV game portfolio to the SoftAtHome environment and look forward to work closely with SoftAtHome in the future.”

V4x, an innovative software developer, which enables content producers, telecom operators and services providers, to create, manage and deliver compelling, synchronized contextual interactivity for video on mobiles and PCs, is using the SoftAtHome Operating Platform to deliver equivalent services on TV. “SoftAtHome is providing an open and standard based development platform. This enables to seamlessly and quickly port our existing Mobile and PC based applications on TV to deliver on the 3 screens promise” says Nicolas Marchand, co-founder and CEO of V4x.

WizTiVi, an innovative IPTV start-up, has developed a highly innovative solution for interactive TV applications that simplifies the creation of interactive TV channels from Web 2.0 services such as Dailymotion. WizTivi is integrating the solution with the SoftAtHome Operating Platform to provide operators with access to different Web 2.0 content providers through TV. “We are pleased to find a truly open platform with a free SDK that enables us to easily reach operators across the world. TV is the new frontier for content providers and SoftAtHome platform its new playing field”, says Jean-Noel Gadreau, CTO of WizTiVi.

Zappware, the Belgium-based one-stop solution provider for iDTV on multiple TV-platforms for many operators across the world, uses the SoftAtHome Operating Platform to develop applications for Hybrid IP STBs.“We can leverage our expertise in quickly developing applications for multiple TV platforms including cable, satellite and IP. Using the SoftAtHome SDK we can extend our application beyond TV to cover all the different aspects of the Digital Home”, says Patrick Vos, CEO at Zappware.

Visiware, a leading publisher of games and iTV applications for pay-TV, has developed the zapping banner and EPG, and ported games for the SoftAtHome operating platform. “This strong platform allows our User Interface Department to create new, state-of-the-art television experiences for consumers. We are looking forward to work with operators who want to differentiate by offering such experiences,” says Pascal-Hippolyte Besson, SVP Technology and Development of Visiware.

Orange France

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