Rentrak announced appointments of Bruce Goerlich as the chief research officer and Michael Vinson as VP of Statistical Sciences and Analytics

August 27, 2009

2 Min Read

PORTLAND, Ore. -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced the appointment of Bruce Goerlich as the Chief Research Officer, and Michael Vinson, Ph.D, as Vice President of Statistical Sciences and Analytics. These newly created positions will tap into Rentrak’s deep data collection, reporting, analytical and research capabilities to develop new research products that will provide the company’s customers with performance information regarding video advertising from traditional linear television, video on demand, the Internet or mobile devices.

During his 25 year career with leading advertising agencies and industry associations, Mr. Goerlich has been deeply involved in the development of new and actionable media research approaches including the adoption of new media technologies, TV optimization, econometrics and understanding consumer lifestyles. Most recently, Goerlich was the president of Strategic Resources at ZenithOptimedia, North America, previously served as chairman of the Advertising Research Foundation (ARF) and is a past president of the Market Research Association. Committed to maintaining close ties to advertising industry leadership, Goerlich continues to serve as Co-Chair of the Advertising Research Foundation’s 360 Media Planning Committee.

Michael Vinson, Ph.D brings a unique blend of expertise in mathematics and theoretical physics as applied to media and advertising after most recently serving as Senior Vice President and Managing Director of Digital Insights and Analytics at Starcom Media Vest Group. Previously, Dr. Vinson worked at erinMedia as the Chief Research Scientist where he was granted seven patents relating to mathematical methods for estimating demographics from privacy-compliant digital set-top box data. Before joining the advertising and media industry, Vinson was an academic and educator who holds a PhD in theoretical physics from the University of Chicago, did post-doctoral work at Syracuse University in Physics, won a Fulbright Scholarship to teach and do research in computational physics at Yarmouk University in Jordan, and also served as Chairman of the Department of Physics at Shippensberg University in Pennsylvania.

“I am very pleased to welcome Bruce Goerlich and Michael Vinson, two very distinguished advertising and analytical research industry leaders to Rentrak,” said Bill Livek, Chief Executive Officer at Rentrak Corporation. “As Rentrak expands its offerings to incorporate more sophisticated reporting and market research information services, the newly created positions of Chief Research Officer and Vice President of Statistical Sciences and Analytics are part of company growth strategy that will further drive us to deliver indispensable information and unique knowledge to our customers.”

Rentrak Corp. (Nasdaq: RENT)

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