Nielsen to provide ratings for programming on HBO's subscription video on demand services: HBO on Demand and Cinemax on Demand

December 12, 2007

1 Min Read

NEW YORK -- The Nielsen Company and HBO announced that Nielsen will begin measuring the programming available on HBO's subscription video on demand (SVOD) services -- HBO On Demand and Cinemax on Demand -- making HBO the first company to receive television ratings for its on-demand offerings.

By measuring VOD usage through Nielsen's National People Meter VOD Audience Measurement service, HBO will be able to understand not only how many households are viewing its VOD offerings, but also the demographics of the audiences viewing each specific program.

"Technology has changed the way people watch television and as our customers increasingly use our On Demand products to watch our shows on a timetable of their choosing, it is essential that we understand this growing shift in viewer behavior," said Jan Pasquale, Senior Vice President, Research, HBO. "The knowledge gained from this service will enable us to drive additional consumer satisfaction by understanding the appeal of our programming to specific audiences and developing targeted offerings for the full range of our customer base."


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