Mobile TV Scores with World Cup

Soccer's showpiece event will give operators a stage to display the best of mobile TV and video, says Pyramid Research

June 9, 2010

1 Min Read

CAMBRIDGE, Mass. -- The 2010 FIFA World Cup will boost the uptake of mobile video and mobile TV services in Western Europe (WE), giving operators a stage to display the best of mobile TV and video, according to a new report from Pyramid Research (www.pyr.com).

Mobile TV and the 2010 FIFA World Cup: Scoring Big in Western Europe examines the effect of the 2010 World Cup on the adoption of mobile video and mobile TV services across Europe. The report provides a five-year forecast of mobile video and TV adoption, smartphone handsets sales, and 3G+ penetration of total mobile subscriptions in Europe in the 2010-2014 period. The case studies examine the effect that the 2010 World Cup will have on the mobile video and TV service adoption in Germany and Spain, as well as in Poland and the Czech Republic.

Download the excerpt:
http://www.pyramidresearch.com/downloads.htm?id=5&sc=PRN060810_INSEUR2.3

Read the Pyramid Point:
http://www.pyramidresearch.com/points/item/100607.htm?sc=PRN060710_INSEUR2.3

According to FIFA, the 2006 World Cup in Germany was aired in 43,600 broadcasts in 214 countries, generating 73,072 hours of coverage, notes Stela Bokun, author of the report and Senior Analyst at Pyramid Research. "Events of this magnitude always present a sizable revenue opportunity for traditional pay-TV providers. The last World Cup, however, demonstrated that mobile operators that provide mobile video and mobile TV service also stand to benefit from such events," she says.

Pyramid Research

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